The new update to the interface of Facebook makes it easier and more intuitive to use, improving bad interface design both aesthetically and the more strictly functional. But there is one thing that we have not yet considered. But there is one aspect that we have not yet considered.
The site Gizmodo published a short report on the reasons that led Zuckerberg to innovate the Facebook interface in its most crucial point, the news page. A change so fundamental in a key part of the site, usually generates malcontents towards those users traditionally accustomed to “normality”. It is also based on investments that are expected to generate profits in the long term.
But how can a new interface generate more profit? Very Simple! Zuckerberg said in January:
“Advertisers want really rich things like big pictures or videos and we haven’t provided those things historically. But one of the things that we’ve done in the last year, as you’ve seen, the organic News Feed product that consumers use are moving towards bigger pictures, richer media, and I think you will continue to see it go in that direction…So I think you see the trend there in terms of where it’s going and that’s just naturally going to make it, so we can deliver much more engaging advertising experiences than we were traditionally able to do and when we didn’t have those types of content in the system.”
The new interface is beautiful and personally I consider it a significant step forward, but it seems clear that the reason that led Zuckerberg to invest for the change is not addressed to its users and investors and companies that require advertisements on social networks used the world.
Expect previews of photos and videos of your older friends, in the midst of advertising consequently more invasive. Let’s just hope that its implementation is not too extreme and that the experience is better.