The joint venture Sony-Ericsson saw the combination of Japanese electronics giant and the historic Swedish telecommunications company for the redemption of the two companies in the smarphone market. Later Sony decided to purchase the shares of Ericsson, which gave rise to Sony Mobile Communications, a wholly-owned subsidiary of Sony group.
The new company is getting ready for the battle for dominance of the smartphone market, governed essentially by Samsung and Apple. According to the latest statements by the head of sales division of Sony Mobile, Dennis Van Schie , given in an interview with the Financial Times Germany, the company is ready to compete with top range smartphones in the market.
“Sony will create, in the near future, a flagship model that can compete with Apple’s iPhone and Samsung’s Galaxy S III”
Van Schie also announced that the company is not currently inclined to implement Windows Phone 8 of Microsoft, but nevertheless noted that the development of this operating system is carefully observed. e does not announce any more about the specifications but the rumors say that the code name of the device is Odin.
Similar to the HTC Buttefly J, Odin is thought to have a five-inch 1080p HD display at 440 ppi, 13-megapixel camera, processor Snapdragon S4 Pro quad-core 1.5 GHz CPU and 2GB of RAM. We have no idea if the Xperia Odin is Sony’s answer to the iPhone and Galaxy SIII, we have to wait till next Mobile World Congress in Barcelona. Sony has always all the credentials in order to be able to make their way in the smartphone market, but the company was too cautious in the last few years trying not to risk in a dynamic market. Also many users complain about the lack of integration of their smartphones with the PlayStation platform.
The company has seen better days. The Sony’s mobile business is deficient and after the loss-making first quarter, annual profit forecast was cut. The Game Division is currently covering the losses of other divisions including that of televisions. The financial situation is severe and the company has recorded losses for the past four consecutive years. It is to be hoped that the problems of Sony not result in a company’s inability to produce a line of flagship smartphone that can compete with the rulers of the market.