Whenever we talk about smartphones, two brands flash in our minds, “Apple” and “Samsung”. If you look back in 2012, you would see these two companies everywhere. It is a fact that only these two companies were able to make good profit out of their smartphones last year. They got a profit of about 101% in 2012. Smartphones released by both these companies have some really cool features and they both enjoy their own audience.
If you ask an iPhone user about Samsung, whatever he would say, his last sentence would be no one could beat Apple. In the same way no Samsung lover would ever opt for Apple. Here we would compare the performance of the two companies in 2012, and see could Samsung take down Apple.
Infographic Source: MBA Online
Apple has been famous in winning the loyalty of its customers and was ranked 1st for the smartphone brand loyalty in 2012. But in 2013, Samsung took its place, and pushed Apple on the 2nd place.
In short, no doubt Samsung, with lower prices and good specs, is giving a hard time to Apple at the moment. But still it has to go a long way to get Apple down.