Before the end of last year, we informed you on the possibility that Apple could lose the paternity of the iPhone trademark in Brazil, as the gradient SA was already the owner of the name. A week ago the issue reappeared, with implications not favorable for the Cupertino Company, but now it has reached a final decision.
The Gradient SA gained exclusive rights to the name “iPhone” back in year 2000. In 2007 Apple asked the Brazilian Institute for Industrial Property (INPI) for brand recognition of iPhone as his exclusive right, but the situation did not go the right way for the Cupertino Company.
Now comes the news that Brazilian authorities have not granted Apple the rights to the exclusive use of the trademark “iPhone” in the country. The BBC writes that:
“Brazilian regulators have ruled that Apple does not have exclusive rights to use the “iPhone” trademark in the country.
The decision is the result of a local company, Gradiente Eletronica, registering the name in 2000, seven years before the US firm.”
Losing of “iPhone” trademark is a big blow to Apple and it’s just because of an Android device. The fact Gradient SA began selling its G-Gradient “iPhone“ in 2000, being entitled to use the mark.
Apple will continue to sell its own smartphone in Brazil, but with the risk of being sued by Gradient SA. Alternatively, the Cupertino giant will try to acquire the brand from the Brazilian company, as it was for the name “iPad” in China.
Via | BBC